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An HCD website is $1,750 + GST as a one-off build. Hosting & Care — fast hosting on the HCD stack, domain DNS, ongoing on-page SEO, and a small content tweak each month — is $50 + GST per month. Optional add-ons start from $69 per month plus a one-off setup fee from $149. Full list and pricing is on this page above. E-commerce, booking systems, and anything more complex are quoted separately.

No — and that's exactly why it's $1,750 and not $7,000. Every HCD site is built on a proven, production-grade framework I've already engineered for trade and service businesses — mobile-first, on-page SEO foundations baked in, schema markup, conversion structure, the lot. Your build customises that framework with your brand, your services, your real photos, and your story. You get the quality of a $5,000-plus agency build, in a fraction of the time, at a fraction of the price. If you genuinely need a bespoke design from scratch — rare for a service business, you'd usually be paying for novelty you don't need — that's a custom quote and we have that conversation upfront.

Just the basics about your business: confirmation of the services you offer, real photos of work you've done, a team or bio photo, your logo and brand colours (if you have them), and your business details — address, phone, hours, service areas. Phone-camera photos are completely fine, no professional shoot required. Once the site's built, you get to review and tweak the copy. Total time from your end: roughly 2–3 hours across the whole project, mostly gathering photos.

I can generate a logo and brand colour palette for you as part of the build, at no extra cost. Same goes for any imagery you don't have yet — I'll use generated or stock visuals temporarily and we can swap in real photos once you've got them. The only thing you genuinely need to supply yourself is photos of real work you've done, because that's the proof your future customers actually want to see.

2–4 weeks from when you've supplied your assets and confirmed your services. Most projects come in around 3 weeks. The most common reason a build runs long is slow turnaround on photos or content from the client side — I'll send you a clear list of what I need on day one so there are no surprises.

Yes — it's not optional. The site lives on the HCD stack, which is what gives you the speed, security, ongoing on-page SEO, and monthly content tweaks. The $50/month covers everything needed to keep it live, fast, ranking, and current as Google evolves. Without it, the site can't run on the HCD stack and the SEO craft baked into the build stops being maintained. Think of it like a service plan on a vehicle — the build is yours, but keeping it running properly is what I do.

No — and that's deliberate. The site is built on Eleventy and hosted on Vercel for speed, security, and SEO performance. It's not a drag-and-drop editor like Wix or Squarespace, where direct edits would be possible but the site would be slower and weaker on search. The Hosting & Care plan covers a small content tweak each month — copy edits, photo swaps, a new before-and-after — and bigger changes are scoped separately. You're not editing it yourself; that's the trade-off for the speed and ongoing SEO craft.

Small things — copy edits, photo swaps, adding a new before-and-after, a new testimonial — are covered by the $50/month Hosting & Care plan. Bigger changes — new pages, new sections, redesigns, new features, e-commerce, booking systems — are scoped and quoted separately at a fair rate. Either way, I handle the work and you don't touch code.

For most service businesses, yes. A new HCD website ships with the on-page SEO, AEO, and schema foundations baked in from day one — that's what the Search Visibility Fix retrofits onto sites built elsewhere. If you're getting an HCD website, you don't need the Fix on top. The work is already done. The off-site work that sits beyond the website itself — your Google Business Profile, customer reviews, building topical content over time — is yours to own, but I'll point you at exactly what to focus on at handover.