# High Country Digital

> Websites, search visibility, and lead recovery for small businesses. Fully managed by one person. No agencies, no outsourcing.

## Services

- **Websites**: Fast, mobile-first websites built for service businesses. One price: $1,750 AUD + GST as a one-off build, with on-page SEO, AEO, and GEO foundations baked in from day one. These are the same foundations the Search Visibility Fix retrofits onto sites built elsewhere. Hosting & Care (managed hosting on the HCD stack + domain DNS + ongoing on-page SEO + monthly content tweak) is $50 AUD + GST per month, mandatory. Optional add-ons available from $69/month plus a one-off setup fee from $149, grouped as Lead Response Essentials (Missed-Call Text-Back $99/mo + $199 setup, Smart Form Reply $69/mo + $149 setup, Auto Review Requests $69/mo + $199 setup) and Premium Add-ons (Online Booking $99/mo + $299 setup, Talking Website AI voice chat $199/mo + $499 setup, Virtual Receptionist AI phone answering $349/mo + $499 setup, Auto Before & After $179/mo + $299 setup, where you text a before-and-after photo, AI captions and posts it to website gallery, Google Business Profile, and socials). Lead-response add-ons run on Thryvia; SMS/voice usage is billed directly to the client's Thryvia sub-account at standard rates. No markup. E-commerce, booking systems, and anything more complex are quoted separately.
- **School Websites**: A professional website for schools that staff update themselves in plain English. $3,500 AUD + GST one-off build, then the default ongoing tier is Cared For at $345 AUD + GST a term ($1,380/year + GST), covering a news story written and published each term, a termly gallery refresh, a plain-English report for school council, Google and Bing listings kept current, an annual accessibility and compliance check with the result in writing, and fix-it cover. It replaces rather than stacks on the hosting floor, which is $210/year + GST if the school only wants the site kept online. At that tier the school still self-edits at no extra cost, but any edit made on request is quoted first. Built on standard, portable technology (no platform lock-in), hosted and maintained by HCD. Includes real content written with the school, local SEO and schema, and consent-safe handling of student photos and culturally sensitive material. Flagship build: Carraragarmungee Primary School. Optional Shop Lite fundraising shop (Stripe checkout for pie drives, uniform sales, event tickets) from $1,500 AUD + GST one-off, plus $210/year + GST shop hosting on top of the website hosting.
- **Search Visibility Fix**: A one-time, fixed-price engagement that lifts an existing website's search visibility. $4,500 AUD + GST as a one-off, no retainer, no monthly fees. Works on any platform: WordPress, Squarespace, Wix, Shopify, custom. Includes audit phase (Google rankings, AI visibility, technical crawl, schema, page speed, Search Console review) and fix phase (LocalBusiness/Service/FAQ schema, title tags and meta descriptions, heading hierarchy, AEO content reformatting, **up to 8 new SEO-targeted pages built (suburb, location, pricing and supporting service pages) using the site's existing design**, **up to 6 long-form SEO blog posts written and published**, image alt text, sitemap and robots.txt, Search Console indexing fixes). Deliberately not included: ongoing SEO management or monthly reporting (one-off only), backlink building, Google Business Profile changes (recommendations only, client owns GBP), design or theme modifications. 2–3 weeks turnaround. Not needed if getting a new HCD website. The same foundations are baked in.
- **Lead Recovery**: The all-in-one lead-response system for trade and home-service businesses, set up and managed by HCD and powered by Thryvia. Catches every missed call (instant text-back), replies to web forms, answers after-hours with an AI receptionist, chases every quote, and asks every customer for a review, handled in one place, in the owner's voice. From $2,500 AUD + GST setup, then from $750/mo + GST. Scoped per business. One of HCD's three headline services alongside Websites and Search Visibility.
- **Digital Review**: A deep dive into your whole digital setup. Free personalised video review to start, then a paid engagement to go deeper and implement fixes. This is the entry funnel, not a billable service tier.
- **Custom Solutions** (on request). Bespoke builds: custom apps, AI tools, SaaS products, and connections between your existing tools (Square, HighLevel, Xero, etc.). From $3,000 AUD, project-scoped. A background, on-request capability, not one of the three headline services.

## Products

- **Thryvia** (gothryvia.com): The platform that powers HCD's Lead Recovery service. A done-for-you package built on HighLevel for trade and home-service businesses. AI receptionist that answers every call, follow-up that chases every quote, and review requests that go out after every job, running 24/7.
- **WebMap** (getwebmap.com): A website briefing tool for web design agencies. Clients annotate websites, plan pages, and upload assets, then AI generates a complete design brief.

## Who it's for

Trade businesses, home-service businesses, and small business owners who want a reliable digital presence without managing it themselves.

## Key differentiator

One person handles everything. No outsourcing, no middlemen. Every client works directly with Jason Townsend. Websites ship with SEO, AEO (answer engine optimisation), and GEO (generative engine optimisation) baked in as standard.

## Built by

High Country Digital, Jason Townsend (ABN 90 684 626 237)
Website: https://highcountry.digital
Email: jason@hcdigital.com.au

## Pages

- Homepage: https://highcountry.digital/
- Websites: https://highcountry.digital/websites/
- Search Visibility Fix: https://highcountry.digital/search-visibility/
- Lead Recovery: https://highcountry.digital/lead-recovery/
- Custom Solutions (on request): https://highcountry.digital/solutions/
- Projects: https://highcountry.digital/projects/
- About: https://highcountry.digital/about/
- Contact: https://highcountry.digital/contact/
- Get Started (Digital Review intake): https://highcountry.digital/get-started/
- Terms of Service: https://highcountry.digital/terms/
- Privacy Policy: https://highcountry.digital/privacy/