# High Country Digital: Full Site Content > Websites, search visibility, and lead recovery for small businesses. Fully managed by one person. No agencies, no outsourcing. --- ## Services ### Websites Fast, mobile-first websites built for service businesses. Every site ships with on-page SEO, AEO (answer engine optimisation), and GEO (generative engine optimisation) foundations baked in, not bolted on. The same on-page foundations are what the Search Visibility Fix retrofits onto websites built elsewhere; HCD-built sites have them from day one and don't need the Fix. Built on Eleventy and Tailwind CSS, hosted on Vercel under the HCD stack. **Pricing (AUD, GST exclusive):** - Website Build ($1,750 one-off): Up to 8 pages (home, about, services, contact, plus service or service-area pages); mobile-first; Lighthouse 90+; on-page SEO/AEO/GEO foundations; JSON-LD schema (Organization, LocalBusiness, Service, FAQ, Breadcrumbs); conversion-focused copy; Google Analytics + Search Console set up; contact form + Maps embed; 2 rounds of revisions. - Hosting & Care ($50/month): Managed hosting on the HCD stack (Vercel); domain DNS managed; SSL + uptime monitoring; ongoing on-page SEO and schema kept current as Google evolves; one small content tweak per month (copy edit, photo swap, or new before-and-after); email support. Required to keep the site live on the HCD stack. **Optional add-ons** (monthly, opt-in, add at any time): Each add-on has a one-off setup fee (configuration, integrations, message templates, testing) plus a monthly fee. Cancel any time. *Lead Response Essentials (entry tier, Thryvia platform):* - Missed-Call Text-Back: $99/mo, $199 setup. Every missed call gets an automatic text within 30 seconds. - Smart Form Reply: $69/mo, $149 setup. Web form enquiries get an instant AI reply. - Auto Review Requests: $69/mo, $199 setup. Every completed job triggers a Google review request. *Premium Add-ons (serious lift):* - Online Booking: $99/mo, $299 setup. Clients self-book site visits via calendar embed. - Talking Website (AI Voice Chat, Thryvia): $199/mo, $499 setup. AI voice agent on the website answers questions and books leads 24/7. - Virtual Receptionist (Thryvia): $349/mo, $499 setup. AI receptionist answers the business phone with a natural AI voice, qualifies the job, books the site visit, and texts through the details. Works after hours and weekends. - Auto Before & After: $179/mo, $299 setup. Text a before-and-after photo to a dedicated number, AI captions it in the owner's voice and posts it everywhere: website gallery, Google Business Profile, socials. Every job becomes proof. No usage fees. All prices AUD + GST. SMS and voice usage on lead-response add-ons is billed directly by Thryvia to a payment card on the client's own Thryvia sub-account, at standard published rates (typically $5–$30/month depending on volume). No markup. Auto Before & After has no usage fees. E-commerce, booking systems, and anything more complex are quoted separately. ### Search Visibility Fix A one-time, fixed-price engagement that lifts an existing website's search visibility. Works on any platform: WordPress, Squarespace, Wix, Shopify, custom builds. Substantial scope: audit + every on-site fix + new SEO-targeted page builds + long-form blog content, all shipped in one go. Deliberately not a retainer. **Pricing (AUD, GST exclusive):** - Search Visibility Fix ($4,500 one-off, no retainer): 2–3 weeks turnaround. **Audit phase (what I find):** - Google search visibility: where the site ranks now for core services and location, and where it doesn't - AI search check: whether ChatGPT, Perplexity, and Google AI Overviews mention the business at all - Competitor comparison: what businesses outranking the client are doing on-site that they aren't - Technical crawl: what Google actually sees vs what a human sees - Structured data assessment: whether Google knows the business name, location, services, and reviews - Page speed and mobile usability check - Google Search Console review (with client access): indexing errors, coverage issues, missed opportunities **Fix phase (what I implement and build on the live site):** - LocalBusiness schema (inject or fix): so Google knows who, where, and when open - Service schema for each core service: so Google can match to the right searches - FAQ schema on key pages: featured snippet eligibility and AI answer engine visibility - Title tags and meta descriptions rewritten across every page: unique, keyword-relevant, written for humans - Heading hierarchy restructured: so search engines can parse content properly - Key page content reformatted for AEO: direct answers first, supporting detail second - **Up to 8 new SEO-targeted pages built**: suburb/location pages, pricing pages, supporting service pages, FAQ pages. Built using the site's existing design and template. Where the audit shows new pages will move rankings, they get built. - **Up to 6 long-form SEO blog posts written and published**: topical content that builds authority and creates surface area for AI citations. Researched, drafted, structured for AEO, and published live. - Image alt text and file names optimised - Sitemap and robots.txt cleaned and resubmitted - Search Console indexing issues resolved **Deliverables:** - Every fix implemented and every new page/post published on the live site (not a report telling the client what to do) - Before/after snapshot showing what changed - Plain-English summary of what was fixed and built and why it matters - Recommendations for anything outside scope: Google Business Profile improvements or whether a rebuild would serve them better long-term **Deliberately NOT included (and why):** - Ongoing SEO management, monthly reporting, or retainers: this is a one-time engagement, priced as such - Backlink building or off-site SEO: different discipline, different engagement - Google Business Profile changes: recommendations only; the client owns their GBP account - Design or theme modifications: the Fix works within the existing site's design and template **When the Fix is the right call:** the client already has a website (any platform) that's structurally sound but isn't getting found in Google or AI search. **When it isn't:** if the client is getting a new HCD website built, the same on-page foundations are baked in from day one. No Fix needed on top. ### Lead Recovery The all-in-one lead-response system for trade and home-service businesses. It's HCD's third headline service alongside Websites and Search Visibility. Set up and managed by High Country Digital, powered by Thryvia (the platform). It plugs every leak between an enquiry and a booked, reviewed job: missed calls, web forms, after-hours enquiries, un-chased quotes, and un-asked reviews, all handled in one place, in the owner's voice. **What gets set up (six parts):** - Phone & text setup: a dedicated business number (port the existing one or set up new), every call recorded and written up, customers can text the same number - Missed call → instant text: if a call is missed, the caller gets a text within 30 seconds, written in the owner's voice, with their details landing in the jobs list automatically - Website form replies: form enquiries get an instant text and email, matched to what they asked about, with a booking link in the same message - After-hours AI receptionist: picks up after 3 rings or after hours, asks the right questions, books the visit, and texts the owner the details (natural AI voice, not the owner's) - Quote chase-ups: every quote sent gets a follow-up on day 1, 3, and 7; stops the moment they book or decline - Auto review requests: a one-tap Google review link goes out the morning after the job, with a polite day-3 reminder **Pricing (AUD, GST exclusive):** - Setup: from $2,500 one-off: covers the full 3-week build, AI receptionist voice setup, integration with phone/calendar/website, and handover - Monthly management: from $750/month: month-to-month, cancel any time; covers the platform, ongoing tweaks, fair-use SMS and voice, and a real person watching the jobs list - SMS/voice overage on heavy months is billed directly from Thryvia to a card on the client's own account, no markup - Scoped per business; the client owns the Thryvia account, number, and customer data, so no lock-in **Who it's for:** plumbers, sparkies, HVAC, gasfitters, roofers, builders, renovators, painters, landscapers, cleaners, locksmiths, pest, mobile mechanics. Any home or property service where customers ring or fill out a form expecting a quick reply. Not built for retail, e-commerce, or anything where customers don't expect a call back. **Relationship to the Websites add-ons:** the lead-response add-ons on the Websites page (Missed-Call Text-Back, Smart Form Reply, etc.) are the à la carte version, also powered by Thryvia. Lead Recovery is the bundled all-in-one. Every part above, set up and managed as a single system. ### Digital Review A deep dive into your whole digital setup: website, Google presence, how you handle leads, what happens after hours, whether quotes are being followed up. Jason finds what's costing you money and implements the fixes. The process: 1. Jason reviews everything: website, Google Business Profile, lead handling, follow-up, quoting 2. You get a clear plan: priorities that'll make the biggest difference, in plain English 3. Jason fixes what's broken: website rebuilds, search visibility, lead automation, or a full digital overhaul The initial video review is free. Paid engagements are scoped per project depending on what's needed. ### Custom Solutions (on request) Bespoke builds for businesses that need something beyond off-the-shelf tools. Custom apps, AI tools, SaaS products, and connections between your existing tools (Square, HighLevel, Xero, etc.), built around how your business actually runs. From $3,000 AUD, project-scoped. Includes scoping/discovery phase. A background, on-request capability, not one of HCD's three headline services (those are Websites, Search Visibility, and Lead Recovery). --- ## Products ### Thryvia (gothryvia.com) The platform that powers HCD's Lead Recovery service. A done-for-you package built on HighLevel for trade and home-service businesses. AI receptionist that answers every call, follow-up that chases every quote, and review requests that go out after every job, running 24/7. On the HCD site this is sold as the "Lead Recovery" service (see Services above); Thryvia is the product brand behind it. - Setup: from $2,500 AUD + GST - Monthly management: from $750 AUD + GST ### WebMap (getwebmap.com) A website briefing tool for web design agencies and freelancers. Clients annotate websites, plan pages, and upload assets, then AI generates a complete design brief. --- ## Featured Projects ### WebMap (getwebmap.com) SaaS briefing tool for web design agencies. Clients annotate websites, plan pages, and upload assets, then AI generates a complete design brief. Built with React, Supabase, and AI. ### Custom Apparel Job Tracking End-to-end automation for two embroidery businesses. Square POS to HighLevel pipelines via n8n, automated notifications, AI receptionist. Built with n8n, HighLevel, Square POS, and Voice AI. --- ## About High Country Digital is run by Jason Townsend. One person, no team, no outsourcing. Every project is handled directly. Started in mechanical engineering, transitioned to digital, helping small businesses sort out their websites, SEO, automation, and digital presence. Jason works with businesses across Australia, Canada, and the US. No middlemen. Every client works directly with him. --- ## How to Get Started One universal intake for all services. Fill out the form at highcountry.digital/get-started with details about your business. Jason records a personalised video with first impressions and what he'd focus on first. No calls, no calendars. He replies on his schedule within a few business days. --- ## Pages - Homepage: https://highcountry.digital/ - Websites: https://highcountry.digital/websites/ - Search Visibility Fix: https://highcountry.digital/search-visibility/ - Lead Recovery: https://highcountry.digital/lead-recovery/ - Custom Solutions (on request): https://highcountry.digital/solutions/ - Projects: https://highcountry.digital/projects/ - About: https://highcountry.digital/about/ - Contact: https://highcountry.digital/contact/ - Get Started (Digital Review intake): https://highcountry.digital/get-started/ - Terms of Service: https://highcountry.digital/terms/ - Privacy Policy: https://highcountry.digital/privacy/ ## Contact - Business: High Country Digital (ABN 90 684 626 237) - Email: jason@hcdigital.com.au - Website: https://highcountry.digital